Following a slow
start, blogging has rapidly become more popular over the years,
including in Nigeria. The activity can be viewed as a form of
social networking. The majority of bloggers publish content and
build social relations with their readers through comments. It
started out as vocation for individuals using the platform as a
personal online diary. However, the blogosphere now includes
businesses that take advantage of consumer's insatiable need for
fresh, relevant content.
On the other hand, ordinary bloggers typically provide
commentary on wide-ranging topics, including politics, fashion,
celebrities, sport, news and more. They use a combination of
images and text, including videos to share captivating content.
Interactive comments play a vital role in boosting the
popularity of many blogs.
Bloggers have the capacity to moderate the comments through
backend admin tools. This is aimed at filtering undesirable
comments by unruly readers or spammers trying to abuse the
comment section by marketing their products and services. Some
of the prohibited comments include hate speech, posting links to
phishing websites and more.
Blogs come in a wide variety
of categories, including video blogs (vlogs) and photoblogs. Publishing
short blogs is known as microblogging. The popularity of the vocation
has been intensifying. In 2011, there were up to 156 million active
blogs on the web. They appeared on many free and paid platforms, such as
WordPress, Tumblr, Blogger.com and more.
Many people use the platforms to build resources for public consumption
while others take advantage of monetization options like adverts to
generate some income.
Blogging can be fun and profitable when done properly. Blogging in Nigeria is gaining strong foothold and when an
average Nigeria thinks of blogging, the name that immediately
comes to mind is Linda Ikeji. She is a devoted blogger, but
there are other established and emerging bloggers that are
worthy to be mentioned and we will discuss them briefly below.
Mainstream popularity and impact on politics
As blogs became considerably mainstream, news services and many
prominent people started using them for opinion forming and outreach
purposes. Many viewed the blogosphere as a viable outlet for airing
opinions on current affairs, such as war. Some politicians adopted the
platforms for campaigning purposes during elections.
Microblogging, in particular, enabled politicians and news agencies to
connect with the public. As a result, social networking sites like
Twitter grew in stature. Governments joined in the craze creating hashtags as part of public relations or official communications efforts.
The trends took a toll on traditional publishers that relied on print
media. Many American newspapers folded as pressure from citizen
journalism mounted. The impact has been widespread to include many
African countries like Nigeria, Kenya and Zimbabwe. On another level,
the emergence of the blogosphere threatened the quality of information
digested by the public.
Even President Barack Obama expressed concern over the proliferation of
citizen journalism or user generated content. He identified the problems
associated with news that is not thoroughly fact-checked. The majority
of the content lacks context. Obama feared that this could lead to
widespread strife due to inaccurate reporting.
Top Bloggers in Nigeria
The Nigerian blogosphere has become highly competitive as more people
emulate the example set by the pioneers. The rise in new blogs is also
influenced to some extent by the desire to earn a living through
Some of the most influential individuals in the world of blogging in
Nigeria include the following:
Linda Ikeji is arguably the highest paid blogger in Nigeria and runs the
most successful blog in Nigeria -
Sowore has made a name in the media fraternity thanks to his passion that
developed during the days of military rule in his homeland. The
well-known Nigerian political analyst established a popular blog that is
regarded as the 'Wikileaks of Africa.' The platform is
Saharareporters.com and it is funded by the Omidyar Foundation as well
as the Ford Foundation.
It has become a reliable source of conspiracy theories and first-hand
insider information. The blog operates without fear of persecution since
it is run from New York City. However, Saharareporters.com receives
threats from unidentified characters on a regular basis.
Uche Eze Pedro
Uche Eze focuses on a completely different domain. She has worked hard
to establish herself as one of the most prominent bloggers from Africa's
largest economy. The blogger shares in-depth content on Nigerian
entertainment, lifestyle and fashion topics. It comes as no surprise
that her online exploits have inspired many of her country men and women
to venture into blogging. Uche Eze Pedro's blog is known as
Jideonwo owns Ynaija.com, which covers topics about Nigeria's rich and
diverse culture. In addition, the platform also publishes job
opportunities designed to help fellow Nigerians secure jobs in different
sectors. The youth-oriented blog features many categories, including TV
teen, politics, enterprise, opinion and more. Jideonwo is the Chief
Executive Officer of RED Media Group.
Kemi has a special way to captivate readers and keeping them coming back
for more. She runs the blog KemiFilani.com, which is dedicated to
publishing up-to-date content on fashion trends and celebrity news. Her
engaging style has attracted multitudes of followers. Her blog is
undoubtedly an irresistible magnet for Nigerians interested in
Onibalusi founded a blog that now enjoys a tremendous following by
freelance writers around the world. His platform attracts people from
the United States, South Africa, the UK and beyond. He provides amazing
insights and useful content designed to help writers build successful
careers and find paid online writing jobs.
Many Nigerians have discovered reliable income opportunities using their
writing talent thanks to information shared by Onibalusi. For this
reason, WritersInCharge.com is truly one of the top blogs in Nigeria.
Bamidele began blogging at the tender age of 16 and has not looked back
ever since. He drew inspiration from his love for writing and now
obtains freelance writing orders from many high-paying clients
Popular Blogs in Nigeria
360nobs | Bellanaija |
Female Bloggers in Nigeria.
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Bloggers in Nigeria